Creative Gallery on Sustainability Communications

 

 
"Caught" For Asociación preserveplanet.org
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Description / Synopsis

This campaign was designed in order to fight against illegal possesion of wild animals, through an outdoor communication representing a cage. This dramatizes and stages the claustrophobic feeling a caught animal could have.

Context

The major cities of Costa Rica are surrounded by mountains with a rich wildlife, Therefore is very easy for anyone to capture wild animals and then use them as pets. The campaign shows that those animals should not be kept in captivity.

Philosophy/Solution

The campaign is part of a major effort to raise awareness of the need of keeping wild animals in their natural habitat

Title"Caught"
Original Title"Atrapados"
URLwww.preserveplanet.org
AgencyDDB Costa Rica
CitySan José
AdvertiserAsociación preserveplanet.org
Sustainability Themes Education & Awareness, Biodiversity, Others
Date of First Publication 09/01/2007
Country of ProductionCosta Rica
LanguageSpanish
TypeOutdoor / Out of Home
TaglineIf you like animals, keep them wild
Original TaglineSi quieres a los animales, mantenlos salvajes
   
Account Executive: José  Orozco
Art Director: Juan josé Ulate
Creative Director: Manuel Travisany
Illustrator: Carlos  Redondo
Others: Alexander Zuñiga (eucor)