Description / Synopsis
Humoristic images of oversized appliances or radio spots draw attention to a website which allows to calculate the energy consumption of actual appliances. This should permits to avoid new appliances with high energy consumption
Important CO2 emissions reductions must be achieved in order to fulfil the Kyoto Protocol requirements. Households are important energy consumers and they can easily reduce their energy consumption by 30% by being more informed about the products they use. We hope that we can convince consumers to make the right choice by demonstrating to them the financial and environmental impact of their purchase decisions and offering them a very practical calculator.
The campaign promotes rational energy consumption at home and offers a concrete tool (a website) which explains how to use existing appliances in a better way or how to select new low energy appliances. Consumers can choose appliances such as household electronics, lighting, cars and windows according to their personal preferences on the website. The database contains all available Belgian products and the subsequent annual or long term costs, CO2 emissions and payback times for each product. Financial incentives and regional differences such as weather conditions are also taken into account.
The campaign has been launched in December 2006. The first year, 4 images have been printed in magazines, and radio spots have been launched. More than 200.000 visits have been counted on the website during that first year.
|Title||"Think about what it consumes before buying "|
|Original Title||"Ne laisse pas rentrer des énergivores chez vous (French) or Haal geen energievreters in huis (Dutch)"|
|URL||www.energivores.be and www.energievreters.be|
|Advertiser||The Belgian federal climate change section, in collaboration with the product policy section - DG Environment - Federal Public Service Health, Food Chain Safety and Environment.|
|| Consumption Patterns, Energy, Education & Awareness
|Date of First Publication
|Country of Production||Belgium|
|Language||French, English, Dutch, |
|Tagline||Think about what it consumes before buying |
-UNDPI, 2007 (winner)
-New York Advertising Festival, 2007 (bronze) for Environmental Issues
-PAMPA Award, 2007 (winner for both languages)
-MPA Award, 2007 (winner)
Michel De lauw