Creative Gallery on Sustainability Communications

 

 
"Sustainable Mobility and Climate Change " For United Nations Environment Programme and the International Association of Public Transport
Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

The video highlights the environmental and low carbon advantages of public transport. The campaign targets individuals (urban inhabitants) and empowers them to play a significant role in the climate change issue through their mobility choices. The video has been created in the style of a child’s drawing and represents the world through a little girl’s eyes. This delivers an emotional appeal and a voice of hope for the future. It signs off with the message, ‘The world is your home. Look after it.’

Title"Sustainable Mobility and Climate Change "
URLwww.unep.fr/energy/act/tp/index.htm
AgencyMcCann-Erickson London
CityLondon
AdvertiserUnited Nations Environment Programme and the International Association of Public Transport
Sustainability Themes Education & Awareness, Transport
Date of First Publication 21/02/2008
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish, Spanish, French, German
TypeTelevision
TaglineThe World is your home. Look after it
Length30 seconds
   
Creative Team: Will  Shepherd ,  Ian Boyle ,  Mike Longhurst ,  Jeremy Davis ,  Susanna Neal ,  Simon  Tofield ,  Lynn Holowell
Sound Production: Paul Burke