Creative Gallery on Sustainability Communications

 

 
"Movilidad sostenible y Cambio climático" For United Nations Environment Programme and the International Association of Public Transport
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Description / Synopsis

The video highlights the environmental and low carbon advantages of public transport. The campaign targets individuals (urban inhabitants) and empowers them to play a significant role in the climate change issue through their mobility choices. The video has been created in the style of a child’s drawing and represents the world through a little girl’s eyes. This delivers an emotional appeal and a voice of hope for the future. It signs off with the message, ‘The world is your home. Look after it.’

Title"Movilidad sostenible y Cambio climático"
Original Title"Sustainable Mobility and Climate Change "
URLwww.unep.fr/energy/act/tp/index.htm
AgencyMcCann-Erickson London
CityLondon
AdvertiserUnited Nations Environment Programme and the International Association of Public Transport
Sustainability Themes Education & Awareness, Transport
Date of First Publication 21/02/2008
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish, Spanish, French, German
TypeTelevision
TaglineEl mundo es tu casa. Cuidalo
Original TaglineThe World is your home. Look after it
Length30 seconds
   
Creative Team: Will  Shepherd ,  Ian Boyle ,  Mike Longhurst ,  Jeremy Davis ,  Susanna Neal ,  Simon  Tofield ,  Lynn Holowell
Sound Production: Paul Burke