Description / Synopsis We need to modify our water consumption if we want to pass on to our children the same planet our parents gave us. |
Context Water is too precious to be wasted. |
Philosophy/Solution We must consume water with care. |
| Title | "First Steps" |
| Original Title | "Les premiers pas" |
| Agency | Ogilvy & Mather |
| City | Paris |
| Advertiser | WWF |
| Sustainability Themes |
Education & Awareness, Waste & Recycling, Freshwater, Consumption Patterns
|
| Date of First Publication |
26/03/2007
|
| Country of Production | France |
| Language | French |
| Type | Television |
| Tagline | Water is too precious to be wasted. |
| Original Tagline | L'eau est un bien trop précieux pour être gaspillé. |
| Length | 40 seconds |
| Soundtrack/Song | Tender, composed by Gaby Concato and sang by Norman Langoff. |
| |
|
| Account Director: |
Shiv Sethuraman
|
| Account Executive: |
Antoine Ballif
|
| Art Director: |
Christian Reuilly
|
| Copywriter: |
Christian Reuilly
|
| Photographer: |
Amaury Voslion
,
Jean-paul Agostini
|
