Creative Gallery on Sustainability Communications


"First Steps" For WWF
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Description / Synopsis

We need to modify our water consumption if we want to pass on to our children the same planet our parents gave us.


Water is too precious to be wasted.


We must consume water with care.

Title"First Steps"
Original Title"Les premiers pas"
AgencyOgilvy & Mather
Sustainability Themes Education & Awareness, Waste & Recycling, Freshwater, Consumption Patterns
Date of First Publication 26/03/2007
Country of ProductionFrance
TaglineWater is too precious to be wasted.
Original TaglineL'eau est un bien trop précieux pour être gaspillé.
Length40 seconds
Soundtrack/SongTender, composed by Gaby Concato and sang by Norman Langoff.
Account Director: Shiv Sethuraman
Account Executive: Antoine Ballif
Art Director: Christian Reuilly
Copywriter: Christian Reuilly
Photographer: Amaury Voslion ,  Jean-paul Agostini