Creative Gallery on Sustainability Communications


"Doomsday - Tap" For Global Environment Centre
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

The aim of the campaign was to show how thoughtless acts of wastage can lead to global environmental crisis. A section of the poster was perforated to encourage its placement at a real tap.


Attitudes toward conservation were apathetic in Malaysia because of subsidised utilities. This has since changed with the global rise in commodity prices and sharp reduction in government subsidies.


We are each held responsible for what happens to our world through our action/inaction.

Title"Doomsday - Tap"
AgencyMcCann Erickson Malaysia
CityPetaling Jaya, Selangor
AdvertiserGlobal Environment Centre
Sustainability Themes Education & Awareness, Energy, Waste & Recycling, Climate Change & Atmosphere
Date of First Publication 09/03/2007
Country of ProductionMalaysia
Awards -One Show, 2008 (Bronze) for Public Service Poster
-Adfest, 2008 (Silver) for Poster - Craft Art Direction
-Adfest, 2008 (Gold) for Poster-Craft Illustration
-Kancil Awards, 2007 (Merit) for Poster-Craft Illustration
Account Director: Pratik Thakar
Art Director: Jules Tan ,  Kam-wai Fong ,  Tt Ho ,  Sonny Low ,  See-lok Ng
Copywriter: Samantha Hepbrun ,  Allison Kiew ,  Szu-hung Lee ,  Pamela Song
Designer: Kam-wai Fong ,  See-lok Ng ,  Jules Tan ,  Sonny Low ,  Yien-keat Wong ,  Tt Ho ,  Ka-kin Mah
Executive Creative Director: Hwa & szu-hung Lee
Illustrator: Kam-wai Fong ,  Jules Tan ,  Sonny Low ,  Ka-kin Mah ,  See-lok Ng ,  Yien-keat Wong ,  Tt Ho
Photographer: Studio rom