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Description / Synopsis The aim of the campaign was to show how thoughtless acts of wastage can lead to global environmental crisis. A section of the poster was perforated to encourage its placement at a real socket. | Context Attitudes toward conservation were apathetic in Malaysia because of subsidised utilities. This has since changed with the global rise in commodity prices and sharp reduction in government subsidies. | Philosophy/Solution We are each held responsible for what happens to our world through our action/inaction. | Title | "Doomsday - Socket" | URL | www.gecnet.info | Agency | McCann Erickson Malaysia | City | Petaling Jaya, Selangor | Advertiser | Global Environment Centre |
Sustainability Themes |
Climate Change & Atmosphere, Education & Awareness, Energy, Waste & Recycling
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Date of First Publication |
09/03/2007
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Country of Production | Malaysia | Language | English | Type | Print |
Awards |
-One Show, 2008 (Bronze) for Public Awareness Message -Adfest, 2008 (Silver) for Poster - Craft Art Direction -Adfest, 2008 (Gold) for Poster-Craft Illustration -Kancil Awards, 2007 (Merit) for Poster-Craft Illustration |
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Account Director: |
Pratik Thakar
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Art Director: |
Jules Tan
,
Kam-wai Fong
,
Tt Ho
,
Sonny Low
,
See-lok Ng
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Copywriter: |
Samantha Hepbrun
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Allison Kiew
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Szu-hung Lee
,
Pamela Song
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Designer: |
Kam-wai Fong
,
See-lok Ng
,
Jules Tan
,
Sonny Low
,
Yien-keat Wong
,
Tt Ho
,
Ka-kin Mah
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Executive Creative Director: |
Hwa & szu-hung Lee
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Illustrator: |
Kam-wai Fong
,
Jules Tan
,
Sonny Low
,
Ka-kin Mah
,
See-lok Ng
,
Yien-keat Wong
,
Tt Ho
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Photographer: |
Studio rom
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