Creative Gallery on Sustainability Communications


"Waterworld" For Regional Environmental Awareness (REACH)
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Description / Synopsis

REACH is a non-profit organisation that promotes the preservation of the rainforest. With deforestation happening at an alarming rate, there is an urgent need to create awareness about the consequences from our reckless disregard of the future of our rainforest.


To increase awareness and support, Naga DDB helped develop posters that dramatically illustrated the effects of global warming caused by the destruction of trees.

AgencyNaga DDB Malaysia
CityPetaling Jaya
AdvertiserRegional Environmental Awareness (REACH)
Sustainability Themes Climate Change & Atmosphere, Lands, Soils, Forests & Mountains, Education & Awareness
Date of First Publication 06/01/2007
Country of ProductionMalaysia
TaglineDon't let this be our future. Save the rainforest. Stop global warming.
Account Director: Ted Lim
Account Executive: Ted Lim
Creative Team: Chow kok Keong ,  Raymond Ng ,  Ted Lim