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Description / Synopsis REACH is a non-profit organisation that promotes the preservation of the rainforest. With deforestation happening at an alarming rate, there is an urgent need to create awareness about the consequences from our reckless disregard of the future of our rainforest. | Philosophy/Solution To increase awareness and support, Naga DDB helped develop posters that dramatically illustrated the effects of global warming caused by the destruction of trees. | | Title | "Waterworld" | | Agency | Naga DDB Malaysia | | City | Petaling Jaya | | Advertiser | Regional Environmental Awareness (REACH) |
| Sustainability Themes |
Climate Change & Atmosphere, Lands, Soils, Forests & Mountains, Education & Awareness
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| Date of First Publication |
06/01/2007
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| Country of Production | Malaysia | | Language | English | | Type | Print | | Tagline | Don't let this be our future. Save the rainforest. Stop global warming. |
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| Account Director: |
Ted Lim
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| Account Executive: |
Ted Lim
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| Creative Team: |
Chow kok Keong
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Raymond Ng
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Ted Lim
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