Creative Gallery on Sustainability Communications


"Wave of Trees" For Regional Environmental Awareness (REACH)
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Description / Synopsis

Regional Environmental Awareness is a non-profit organisation that promotes the preservation of the rainforest. With deforestation happening at an alarming rate, there was an urgent need to create awareness about the consequences from our reckless disregard of the future of our rainforest.


To increase awareness and support, Naga DDB helped develop posters that dramatically illustrated the effects of global warming caused by the destruction of trees.

Title"Wave of Trees"
AgencyNaga DDB Malaysia
CityPetaling Jaya
AdvertiserRegional Environmental Awareness (REACH)
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Lands, Soils, Forests & Mountains
Date of First Publication 01/06/2007
Country of ProductionMalaysia
TaglineDestroy Our Trees And We Destroy Ourselves.
Awards -Cannes, 2008 (Finalist) for Outdoor Single
-Clio, 2008 (Finalist) for Print Single
-D&AD, 2008 for In Book Graphic Design
-One Show, 2008 (Silver) for Design-Poster Single
-Adfest, 2008 (Silver) for Print Craft-Illustration
Account Director: Ted Lim
Account Executive: Ted Lim
Creative Team: Danny Chin ,  Chow kok Keong ,  Raymond Ng ,  Ted Lim
Illustrator: Cue arts