Description / Synopsis
The ad aims to show the effects of deforestation in a humorous point of view.
WWF wanted to communicate that they work with other topics than habitats for endangered species including the preservation of natural forests.
The campaign is strictly a public awareness ad.
The ad has travelled the world because of its humorous appeal.
|| Education & Awareness, Sustainable Development, Lands, Soils, Forests & Mountains
|Date of First Publication
|Country of Production||Denmark|
|Tagline||15 m2 of rain forest disappears every minute.|
-Cannes Dove, 2008 (Second Prize) for Print
-Guldkorn, 2007 (Silver) for Print
-Eurobest, 2007 (Finalist) for Print
-London Intl. Award, 2007 (Silver) for Print
-Aurora, 2007 (Best of show) for Print