Creative Gallery on Sustainability Communications


"Tarzan" For WWF Denmark
View larger size

Add to my favourite ads

Send this ad to a friend

Trouble to see this ad?

Rate this ad: Please Login

Description / Synopsis

The ad aims to show the effects of deforestation in a humorous point of view.


WWF wanted to communicate that they work with other topics than habitats for endangered species including the preservation of natural forests.


The campaign is strictly a public awareness ad.


The ad has travelled the world because of its humorous appeal.

AgencyUncle Grey
AdvertiserWWF Denmark
Sustainability Themes Education & Awareness, Sustainable Development, Lands, Soils, Forests & Mountains
Date of First Publication 01/10/2007
Country of ProductionDenmark
Tagline15 m2 of rain forest disappears every minute.
Awards -Cannes Dove, 2008 (Second Prize) for Print
-Guldkorn, 2007 (Silver) for Print
-Eurobest, 2007 (Finalist) for Print
-London Intl. Award, 2007 (Silver) for Print
-Aurora, 2007 (Best of show) for Print
Account Director: Mads Christensen
Account Executive: Jens Hagbard
Creative Team: Michael Paterson ,  Jesper Hansen ,  Per Pedersen