Creative Gallery on Sustainability Communications

 

 
"Industrial Challenge" For Veolia Environnement
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Description / Synopsis

-Print ads are all built on the same model: a picture taken from a plane showing a landscape in which a recognizable figure appears, related to Veolia’s expertise. -A film: The men behind the city. Veolia’s teams are present everywhere, even though they are invisible, to make the city viable/sustainable.

Context

First advertising campaign for Veolia Environment.

Philosophy/Solution

Enhance Veolia’s brand recognition and association with environmental services.

Title"Industrial Challenge"
Original Title"Défi Industriel"
URLwww.veolia.com
AgencyBETC Euro RSCG
CityParis
AdvertiserVeolia Environnement
Brand NameVeolia Environnement
Sustainability Themes Climate Change & Atmosphere, Energy, Freshwater, Health & Sanitation, Production Patterns, Sustainable Development, Waste & Recycling
Date of First Publication 28/06/1905
Country of ProductionFrance
LanguageFrench, English, Czech, German
TypePrint
TaglineThe environment is an industrial challenge
Original TaglineL’environnement est un défi industriel
   
Account Director: Raphaël De andréis
Account Executive: Estelle Colas ,  Alix  De l’hermite
Creative Team: Helen Ortiz ,  Gérard Juloux
Photographer: Jean-marie  Vivès