Creative Gallery on Sustainability Communications


"Industrial Challenge" For Veolia Environnement
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Description / Synopsis

-Print ads are all built on the same model: a picture taken from a plane showing a landscape in which a recognizable figure appears, related to Veolia’s expertise. -A film: The men behind the city. Veolia’s teams are present everywhere, even though they are invisible, to make the city viable/sustainable.


First advertising campaign for Veolia Environment.


Enhance Veolia’s brand recognition and association with environmental services.

Title"Industrial Challenge"
Original Title"Défi Industriel"
AgencyBETC Euro RSCG
AdvertiserVeolia Environnement
Brand NameVeolia Environnement
Sustainability Themes Climate Change & Atmosphere, Energy, Freshwater, Health & Sanitation, Production Patterns, Sustainable Development, Waste & Recycling
Date of First Publication 28/06/1905
Country of ProductionFrance
LanguageFrench, English, Czech, German
TaglineThe environment is an industrial challenge
Original TaglineL’environnement est un défi industriel
Account Director: Raphaël De andréis
Account Executive: Estelle Colas ,  Alix  De l’hermite
Creative Team: Helen Ortiz ,  Gérard Juloux
Photographer: Jean-marie  Vivès