Creative Gallery on Sustainability Communications


"Green Passport" For Ministry of brazil
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Description / Synopsis

The campaign aims to raise tourists’ awareness of their potential to contribute towards sustainable development by making responsible holiday choices . It introduces simple ways for travellers to make tourism a sustainable activity and to respect the environment and cultures, while triggering economic benefits and social development for the host communities.


Initiative of the International Task Force on Sustainable Tourism Development that focuses on the promotion of sustainable consumption and production.


Working within the ITF-STD framework—and building on the need to improve the tourism sector's efforts to communicate with tourists on sustainable tourism through campaigns on sustainability issues—UNEP and its partners are developing effective communication tools. The Green Passport Campaign is one outcome of this process. The intention is to unlock the positive power of demand by raising tourists' awareness of their potential to contribute to sustainable development by making responsible holiday choices.


evaluation yet, start of campaign at end of 2009.

Title"Green Passport"
Original Title"Passaporte Verde "
AdvertiserMinistry of brazil
Product NamePassaporte Verde
Sustainability Themes Consumption Patterns, Education & Awareness, Tourism, Transport
Date of First Publication 15/06/2010
Country of ProductionBrazil
LanguageBrazilian /Portuguese, subtitled in English
TypeWeb Film
TaglineThe Green Passport- Holidays for a Living Planet.
Length30 seconds