Creative Gallery on Sustainability Communications

 

 
"Making organics more accessible " For Aboutlife
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Description / Synopsis

The emergence of organic produce in large supermarkets have made this previously niche category much more mainstream. Aboutlife needed to encourage consumers to switch from their usual purchasing habits by convincing them of their superior affordability through the introduction of the new value range.

Philosophy/Solution

Launch a new value line range

Results

Due to the recent launch, results are yet to be determined.

Title"Making organics more accessible "
URLhttp://aboutlife.com.au/store/
AgencyWard6
CitySydney
AdvertiserAboutlife
Sustainability Themes Consumption Patterns, Food
Date of First Publication 10/05/2010
Country of ProductionAustralia
LanguageEnglish
TypePrint
TaglineThe good stuff for less
   
Account Director: Jp  Zwinkels
Account Executive: Claire  James
Art Director: Martin  Brown
Copywriter: Steve  Samuel
Creative Director: Hugh  Fitzhardinge ,  Grant  Foster