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Description / Synopsis The campaign targets each and every consumer. It draws attention to the fact that by shopping wisely everyone can contribute to the reduction of CO2 emissions. Many products are shipped half way round the world to our local supermarkets, creating vast amounts of unnecessary pollution. So, choosing locally grown products is the responsible way to shop. | | Title | "Travelling Fruits " | | Original Title | "Reisende Früchte" | | Agency | McCann Erickson BCA | | City | Frankfurt | | Advertiser | BUND Friends of the Earth Germany |
| Sustainability Themes |
Consumption Patterns, Education & Awareness, Food, Seas & Oceans, Transport
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| Date of First Publication |
15/12/2008
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| Country of Production | Germany | | Language | English | | Type | Print | | Tagline | Travelling Fruits cause pollution |
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| Account Director: |
Ruber iglesias
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| Account Executive: |
Maya lena Miesner
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| Creative Team: |
Guido Faust
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Fritz Ehlers
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Peter Finsterwalder
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Patrick Falter
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| Director of Photography: |
Oliver Paffrath
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