Creative Gallery on Sustainability Communications

 

 
"The Big Help Environment Campaign" For Nickelodeon & the United Nations Environment Programme
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Description / Synopsis

The Big Help Environment Campaign introduces a series of environmentally themed programmes and activities with local campaign partners to nurture earth-friendly and energy-saving lifestyles among children, their families and friends.

Context

Kids are aware of global warming and climate change, but don’t necessarily draw the connection or understand what they can do to help. Unlike their parents, kids believe that individuals can drive change. Kids want to take action. Simple steps they can do at home and/or school provide the biggest wins.

Philosophy/Solution

Empower kids around the world to take action for the environment by connecting them to energy-saving, earth friendly activities in their everyday lives.

Results

Kids will be more aware of the happenings to their environment and be more active in playing a part to help in the situation. They will be more environmentally conscious.

Title"The Big Help Environment Campaign"
URLhttp://www.nick-asia.com/sites/bighelp/
AgencyNickelodeon Asia Holdings
CitySingapore
AdvertiserNickelodeon & the United Nations Environment Programme
Brand NameNickelodeon Asia
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Sustainable Development
Date of First Publication 18/11/2008
Country of ProductionSingapore
LanguageEnglish
TypeWeb Film
TaglineLittle hands can make a difference
Length30 seconds
   
Creative Team: Marketing & communications team – nickelodeon asia holdings