Creative Gallery on Sustainability Communications


"Let's put our waste on a diet (Linda)" For Sidor
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Description / Synopsis

In Luxembourg, an estimated 190.000 tonnes of household waste is produced each year, the equivalent of almost 500 kg per person, which is far too high. This is why this campaign aims to raise public awareness about the issue of “weight”.


Campaign launched during the European Week for Waste Reduction.


Sidor campaign aims to raise public awareness on waste reduction. In order to succeed, Sidor invites us to learn simple gestures in our everyday life: avoid “overpacked” goods, separate our recyclables, make our own compost or repair instead of replace. Whether at home, at work or even at the supermarket, everyone can participate by applying these simple tips.


A very well-publicized campaign that received substantial press coverage, great visibility and a very positive public perception.

Title"Let's put our waste on a diet (Linda)"
Original Title"Mettons nos déchets au regime!"
AgencyConcept Factory
Brand NameSidor
Sustainability Themes Waste & Recycling, Education & Awareness
Date of First Publication 01/11/2010
Country of ProductionLuxembourg
TaglineLet’s put our waste on a diet
Original TaglineMettons vite nos déchets au regime !
Account Director: Françoise Reuter
Account Executive: Nelson Fragoso
Art Director: Max  Nilles ,  Didier Picard
Copywriter: Jérome Rudoni
Creative Director: Didier  Leclercq
Photographer: Fabrice Mariscotti