Description / Synopsis Greening the Blue is a one-stop shop for UN staff and anyone else with an interest in making the UN more sustainable. |
Context The United Nations is a keen advocate of sustainability on the global stage, so it is critical that the organization practices what it preaches and reduces its own environmental impacts. |
Philosophy/Solution To engage UN staff on the issue of in-house sustainability. |
Results The campaign has been warmly received by UN staff and external parties. Over 1000 people follow the campaign on Facebook and another 1000 are fans of the Facebook campaign. In September 2010 the campaign won the prize for Best Website from the International Visual Communications Association. |
| Title | "Greening the Blue " |
| Original Title | "Greening the Blue " |
| URL | www.greeningtheblue.org |
| Agency | Martineau & Co |
| City | London |
| Advertiser | United Nations |
| Sustainability Themes |
Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Energy, Ethical Business & CSR, Sustainable Development, Waste & Recycling
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| Date of First Publication |
06/05/2010
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| Country of Production | France |
| Language | English |
| Type | Web Film |
| Tagline | The one-stop shop for UN staff and others with an interest in creating a more sustainable UN |
| Length | 130 seconds |
| Awards |
-IVCA Clarion Awards, 2010 for Best Website
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