Creative Gallery on Sustainability Communications


"Save the Cerrado" For WWF UK
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Description / Synopsis

The campaign is trying to protect one of the world's most unique ecosystems from deforestation caused by rapidly increasing soya production in the cerrado region of Brazil.


Rapidly increasing soya production is one of the major causes of deforestation in the cerrado region of Brazil. Large areas of natural savannah woodland and forest are being lost to the production of a crop which in many cases is then sold for export to the UK, Europe and Asia.


The campaign is targeted at the UK's biggest supermarkets and asking them to agree to only buying certified RTRS soya by 2015.


In general, awareness of the issue of the Cerrado and commitments from certain UK supermarkets have increased since the start of the campaign.

Title"Save the Cerrado"
AgencyNEO creative and Th1ng
CityBrighton, UK
AdvertiserWWF UK
Brand NameAsda, Waitrose, Tesco, M&S
Sustainability Themes Agriculture & Fisheries, Biodiversity, Climate Change & Atmosphere, Consumption Patterns, Ethical Business & CSR, Food, Lands, Soils, Forests & Mountains, Production Patterns, Sustainable Development
Date of First Publication 01/04/2011
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineAsk your supermarket to buy soya that doesn't cause deforestation
Length75 seconds
Account Director: Emmie Spencer
Account Executive: Rori Cross brown
Creative Team: Kirk  Hendry