Description / Synopsis The goal of the campaign is to show in a positive, clear and attractive manner the connection between man and nature, by raising awareness about the destruction of Brazilian natural habitats and fauna, as well as the mistreatment of animals. |
Philosophy/Solution It is a social duty to raise awareness about the importance of defending biodiversity - one which can be carried out by showing the connections between man and nature. Conservation International’s main aim is to promote human well-being and strengthen society in its responsibility and caring for nature, in order to maintain healthy ecosystems. |
Results Through this campaign the public can get to know what Conservation International has done to conserve biodiversity and learn more about the importance of man's connection with nature. |
| Title | "Lipstick - Crab" |
| Agency | Agência Africa |
| City | São Paulo |
| Advertiser | Conservação Internacional |
| Sustainability Themes |
Biodiversity, Climate Change & Atmosphere, Education & Awareness
|
| Date of First Publication |
N/A
|
| Country of Production | Brazil |
| Language | Portuguese |
| Type | Print |
| Tagline | When they speak, we listen. |
| Original Tagline | A natureza fala, nos escutamos. |
| |
|
| Account Director: |
Carlos D'avila
,
Cecilia Cilento
|
| Account Executive: |
Bruno Park
|
| Creative Team: |
Vinicius Bandeira
,
Gabriel Jardim
,
Gabriel Jardim
,
Flavio Waiteman
|
| Photographer: |
Paige Thompson
|
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