Description / Synopsis
The goal of the campaign is to show in a positive, clear and attractive manner the connection between man and nature, by raising awareness about the destruction of Brazilian natural habitats and fauna, as well as the mistreatment of animals.
It is a social duty to raise awareness about the importance of defending biodiversity - one which can be carried out by showing the connections between man and nature. Conservation International’s main aim is to promote human well-being and strengthen society in its responsibility and caring for nature, in order to maintain healthy ecosystems.
Through this campaign the public can get to know what Conservation International has done to conserve biodiversity and learn more about the importance of man's connection with nature.
|Title||"Lipstick - Jaguar"|
|Advertiser||Conservação Internacional |
|| Biodiversity, Climate Change & Atmosphere, Education & Awareness
|Date of First Publication
|Country of Production||Brazil|
|Tagline||When they speak, we listen.|
|Original Tagline||A natureza fala, nos escutamos.|