Creative Gallery on Sustainability Communications


"Water & Ink" For Solidarités International
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Description / Synopsis

Unclean water is the world’s leading cause of death. Solidarités International and BDDP Unlimited have therefore taken it upon themselves to spread the word about this issue. They have done so through an awareness-raising campaign diffused on TV, in cinemas and on the Internet. The short film was made with water and ink exclusively.


Today, 3.6 million people (including 1.5 million being children under the age of 5) die every year due to diseases borne out of unclean water. Despite these devastating figures, the public is not sufficiently aware of the situation, nor have political leaders demonstrated the drive to tackle it. As a result, the campaign’s aim is to call on viewers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.


To evoke the silent and invisible threat of unclean water, BDDP Unlimited opted for a minimalist approach that is both visually appealing and surprising, using water and ink exclusively.


In the first month, the campaign got approximately 400 press articles, hundreds of blog articles and 2 million Internet views. It was also extremely popular on both Twitter and Facebook.

Title"Water & Ink"
Original Title"Eau & Encre"
AgencyBDDP Unlimited
AdvertiserSolidarités International
Sustainability Themes Climate Change & Atmosphere, Desertification & Drought, Food, Freshwater, Health & Sanitation, Poverty, Sustainable Development
Date of First Publication 03/01/2011
Country of ProductionFrance
LanguageFrench & English
TypeTelevision & Cinema
TaglineDirty water is the leading cause of death in the world. Journalists, help us spread the word.
Original TaglineL'eau non potable est la première cause de mortalité au monde. Journalistes, aidez-nous à le faire savoir.
Length100 seconds
Soundtrack/SongSoftly I leave you
Account Director: Marco De la fuente ,  Irache Martinez
Account Executive: Anne céline Bloch ,  Sebastien De milleville
Art Director: Fabien Nunez
Associate Creative Director: Arnaud Ibanez
Copywriter: Fabien  Duval
Creative Director: Guillaume-ulrich Chifflot
Photographer: Clément Beauvais
Producer: Christophe  Guyot ,  Erika Laussmann