Creative Gallery on Sustainability Communications

 

 
"Desperate Houseplants - Overwater" For The Savewater!® Alliance
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Context

Gardens are places of refuge for Australians – they are a place for people to unwind and escape. In today’s environment, gardens need to be smart, coping with 10 year droughts, floods and extreme climates. After a long drought, water restrictions in many parts of Australia were lifted, meaning residents got back into gardening.

Philosophy/Solution

The Savewater!® Alliance partnered with the Nursery & Garden Industry of Victoria to produce a series of TV advertisements, in order to encourage the Australian population to use water wisely when gardening.

Title"Desperate Houseplants - Overwater"
URLhttp://www.savewater.com.au/how-to-save-water/in-the-garden/savewater-smart-gardening-ads
AgencyMWC Media
CityMelbourne
AdvertiserThe Savewater!® Alliance
Brand NameSavewater!®
Sustainability Themes Consumption Patterns, Desertification & Drought, Education & Awareness, Freshwater, Lands, Soils, Forests & Mountains, Sustainable Development
Date of First Publication 01/11/2010
Country of ProductionAustralia
LanguageEnglish
TypeTelevision
TaglineDon't overwater!
Length29 seconds