Creative Gallery on Sustainability Communications

 

 
"Mission CO2" For The Savewater!® Alliance
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Description / Synopsis

The campaign was designed to get viewers to visit the Mission CO2 website, which encourages them to play an online game in order to learn more about energy and water efficiency.

Context

After the success of the Mission H2O game, a new game including energy and water efficiency information was put together to educate high school students and new home builders and renovators on how to build and maintain a sustainable home.

Philosophy/Solution

As much of our target audience spent time in front of electronic media, it made sense to drive them to an online game where they could learn about energy and water efficiency.

Results

The campaign resulted in over 19, 000 games played in the first year. The game has now been adopted in schools as part of their curriculum.

Title"Mission CO2"
URLhttp://www.missionco2.com
AgencyMWC Media
CityMelbourne
AdvertiserThe Savewater!® Alliance
Brand NameMission CO2
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Desertification & Drought, Education & Awareness, Energy, Freshwater, Lands, Soils, Forests & Mountains
Date of First Publication 01/03/2010
Country of ProductionAustralia
LanguageEnglish
TypeTelevision
TaglineVisit missionco2.com and together we can help save the environment!
Length29 seconds