Creative Gallery on Sustainability Communications


"Clumsy " For Surfrider Foundation Europe
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Description / Synopsis

Roger, a clumsy and incompetent employee in a funeral home is fired. As he leaves his office depressed and ends up by a beach, he sees people picking up waste. The latter all seem to also have failed their responsibilities; and as they warmly welcome Roger, the message becomes clear: anyone can pick up litter.


This advertisement is a part of the Ocean Initiatives 2011, the biggest education campaign regarding marine litter through the cleaning up of beaches, lakes and rivers all over Europe.

Title"Clumsy "
AgencyYoung & Rubicam
AdvertiserSurfrider Foundation Europe
Sustainability Themes Education & Awareness, Lands, Soils, Forests & Mountains, Seas & Oceans, Waste & Recycling
Date of First Publication 03/07/2011
Country of ProductionFrance
LanguageEnglish, French & Spanish
TaglinePicking up trash is something anyone can do.
Original TaglineOn est tous capable de ramasser les déchets.
Length30 seconds
Account Executive: Brice Garçon ,  Aure  Tessandier ,  Dorothée Mianet ,  Brigitte Trézéguét
Creative Team: Stéphane Santana ,  Eric Esculier