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"The last ones left - Blue swallow" For Endangered Wildlife Trust
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Description / Synopsis

This campaign contains 6 poster adverts featuring endangered species. Each poster shows the number of animals left for that particular species by means of individual photographs.

Context

The Endangered Wildlife Trust is dedicated to conserving threatened species and ecosystems in southern Africa for the benefit of all people. Our campaign can be understood as a tangible response to the alarming rate of species being lost worldwide.

Philosophy/Solution

Through our campaign, viewers will hopefully be inspired to act in favour of the conservation of biodiversity either through donations, the promotion of education with regard to conservation and environmental issues, or by acting directly for conservation.

Title"The last ones left - Blue swallow"
URLwww.ewt.org.za
AgencyTBWA\HUNT\LASCARIS
CityJohannesburg
AdvertiserEndangered Wildlife Trust
Sustainability Themes Biodiversity, Education & Awareness
Date of First Publication 01/10/2011
Country of ProductionSouth Africa
LanguageEnglish
TypePrint
TaglineYou are looking at every blue swallow left in South Africa.
Awards -The Loerie Awards, 2011 (Gold) for Poster campaign
-Cannes Lions, 2011 (Silver) for Poster & Print
   
Account Director: Bridget Langley
Account Executive: Katiso Maarohanye
Art Director: Lizali Blom
Creative Director: John Hunt ,  Miguel Nunes ,  Adam Weber ,  Damon Stapleton
Photographer: Mari Keyter