Description / Synopsis This campaign contains 6 poster adverts featuring endangered species. Each poster shows the number of animals left for that particular species by means of individual photographs. |
Context The Endangered Wildlife Trust is dedicated to conserving threatened species and ecosystems in southern Africa for the benefit of all people. Our campaign can be understood as a tangible response to the alarming rate of species being lost worldwide. |
Philosophy/Solution Through our campaign, viewers will hopefully be inspired to act in favour of the conservation of biodiversity either through donations, the promotion of education with regard to conservation and environmental issues, or by acting directly for conservation. |
| Title | "The last ones left - African wild dog" |
| URL | www.ewt.org.za |
| Agency | TBWA\HUNT\LASCARIS |
| City | Johannesburg |
| Advertiser | Endangered Wildlife Trust |
| Sustainability Themes |
Biodiversity, Education & Awareness
|
| Date of First Publication |
01/10/2011
|
| Country of Production | South Africa |
| Language | English |
| Type | Print |
| Tagline | You are looking at every African wild dog left in South Africa. |
| Awards |
-Cannes Lions, 2011 (Silver) for Poster & Print
-The Loerie Awards, 2011 (Gold) for Poster campaign
|
| |
|
| Account Director: |
Bridget Langley
|
| Account Executive: |
Katiso Maarohanye
|
| Art Director: |
Lizali Blom
|
| Creative Director: |
John Hunt
,
Miguel Nunes
,
Adam Weber
,
Damon Stapleton
|
| Photographer: |
Mari Keyter
|
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