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"Teach today, change tomorrow - Elephant" For Earth Day Canada
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Description / Synopsis

The point of this campaign is to convey the types of environmental messages we are sending our children and that these messages, many of them negative, can be addressed positively by learning about the issues and making choices that support a healthier environment.

Philosophy/Solution

The main objective is to let people know that Earth Day Canada has resources they can use to educate themselves on environmental issues and solutions.

Title"Teach today, change tomorrow - Elephant"
AgencyDDB Canada
CityToronto
AdvertiserEarth Day Canada
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Sustainable Development
Date of First Publication 04/04/2011
Country of ProductionCanada
LanguageEnglish
TypePrint
TaglineThis shouldn't be what we're teaching our children about wildlife.
   
Creative Director: Todd Mackie ,  Denise Rossetto ,  Paul Riss ,  Matt Alberta d'avila