Creative Gallery on Sustainability Communications


"Percentage - Thirty-eight" For Greenpeace CEE Romania
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Description / Synopsis

Global warming is not something abstract but a reality based on facts. This simple idea is what brought us to create these 3 layouts.


In order to draw public attention to these facts in a strong and direct way, we created this series of fans that stand for global warming. As they look like pieces of a pie chart (which tend to represent hard facts), they symbolize the impact global warming has on life on Earth.

Title"Percentage - Thirty-eight"
Original Title"Evantaie - Treizeci si opt"
AgencyCentrade Saatchi & Saatchi Romania
AdvertiserGreenpeace CEE Romania
Sustainability Themes Climate Change & Atmosphere
Date of First Publication 26/03/2011
Country of ProductionRomania
Tagline38% of the world's population is suffering from lack of clean water because increasing temperatures alter the natural water cycle. This is global warming.
Account Manager: Liana Petrascu
Art Director: Alina Zaharescu
Copywriter: Jorg Riommi ,  Ana-maria Taralunga
Creative Director: Jorg Riommi
Print Producer: Vitalie Brega