Creative Gallery on Sustainability Communications


"Safari" For IFAW (International Fund for Animal Welfare)
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Description / Synopsis

IFAW’s campaign tackles the wildlife trade issue and its consequences in a humorous way. If African wildlife is wiped out, there will be no more animals left for tourists to look at during safari trips.


Wildlife trade is an ongoing problem that endangers wildlife species. As it is a highly lucrative business, poaching numbers are steadily rising. Many tourists are unaware that buying wildlife souvenirs is mainly what keeps this business alive.


IFAW’s philosophy is to stop wildlife trade all together. It does so by raising awareness on the fact that buying wildlife souvenirs contributes to the extinction of species.

AgencySpringer & Jacoby Germany
AdvertiserIFAW (International Fund for Animal Welfare)
Sustainability Themes Biodiversity, Consumption Patterns, Education & Awareness, Tourism
Date of First Publication 08/04/2008
Country of ProductionSierra Leone
LanguageGerman, English
TaglineThink twice – don’t buy wildlife souvenirs.
Original TaglineKein Tier als Urlaubssouvenir.
Length45 seconds
Awards -United Nations Award for Outstanding Communication
-ADC Award Germany, 2008
-ADC Award Europe, 2008
-New York Festivals, 2008 (Silver Trophy)
-Cannes Lions, 2008 (Shortlist)
Account Director: Julia Figur
Account Manager: Steffen Behrends
Account Planner: Katharina Renne
Creative Director: Eskil Puhl
Director: Christian Pfeil
Photographer: Jan  Vogel