Creative Gallery on Sustainability Communications


"White is the new green" For Greenpeace
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Description / Synopsis

Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic hare, whose home is melting at a rapid rate.

Title"White is the new green"
AgencyOgilvy, Johannesburg
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Biodiversity
Date of First Publication 06/01/2010
Country of ProductionSouth Africa
Art Director: Marianne  Van onselen
Copywriter: Sephanie Van niekerk
Creative Director: Mike Martin
Executive Creative Director: Fran Luckin
Photographer: Mike Lewis
Retoucher: Paul Vermeulen