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Description / Synopsis Simply painting your roof white reflects the sun’s rays, which helps cool down the environment. in the fight against global warming, one degree cooler in our cities equates to three degrees cooler at the poles. Which means a better chance of survival for animals like the Arctic hare, whose home is melting at a rapid rate. | | Title | "White is the new green" | | URL | http://adsoftheworld.com/media/print/greenpeace_white_roofs_arctic_hare | | Agency | Ogilvy, Johannesburg | | City | Johannesburg | | Advertiser | Greenpeace |
| Sustainability Themes |
Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Biodiversity
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| Date of First Publication |
06/01/2010
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| Country of Production | South Africa | | Language | English | | Type | Print |
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| Art Director: |
Marianne Van onselen
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| Copywriter: |
Sephanie Van niekerk
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| Creative Director: |
Mike Martin
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| Executive Creative Director: |
Fran Luckin
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| Photographer: |
Mike Lewis
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| Retoucher: |
Paul Vermeulen
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