Description / Synopsis Print campaign for the Polish Ministry of Environment referring to the issue of sorting waste and proper disposal of electronic and chemical waste. |
Context Sorting your garbage and disposing of electronic waste is becoming a burning issue in Poland. There is, however, still not enough awareness of the problem. |
Philosophy/Solution Spreading awareness about sorting your garbage and proper disposal of electronic and chemical waste |
Results Tremendous PR exposure, etc… |
| Title | "GARBAGE" |
| Original Title | "ŚMIECI" |
| URL | http://adsoftheworld.com/media/print/polish_ministry_of_environment_egoist |
| Agency | Young and Rubicam |
| City | Warsaw |
| Advertiser | The Polish Ministry of Environment |
| Sustainability Themes |
Climate Change & Atmosphere, Waste & Recycling, Education & Awareness
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| Date of First Publication |
02/03/2009
|
| Country of Production | Poland |
| Language | Polish |
| Type | Print |
| Tagline | And what does your garbage say about you. Don’t throw toxic waste in a dumpster. Don’t waste your own life and the lives of future generations. |
| Original Tagline | A co o Tobie mówią Twoje śmieci |
| Awards |
-Piran Idea , 2009 (Bronze)
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| Account Director: |
Aleksandra Trochimiuk
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| Art Director: |
Maxiek Twardowski
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| Copywriter: |
Ola Kosik
|
| Creative Director: |
Michal Imbierowicz
|
| Photographer: |
Szymon Swiętochowski
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