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"Balance: Crab " For Surfrider Foundation Europe
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Description / Synopsis

This campaign underlines the impacts of coastal development and human activities such as maritime transport on the marine environment.


“Balance” is the official campaign for our Keepers of the Coast programme which gives everyone an opportunity to protect the coastline in their own area. Whether you live beside the sea or even if in the city, its your local knowledge that makes you best placed to inform us and act. Its the vigilance and contributions of all of our members, which combine to form our surveillance network, in order to monitor the condition of our beaches and act locally to combat the pollution and destruction of the coastline.

Title"Balance: Crab "
Original Title"« Equilibre » : Crabe "
AgencyYoung & Rubicam
AdvertiserSurfrider Foundation Europe
Sustainability Themes Production Patterns, Seas & Oceans, Sustainable Development
Date of First Publication 10/03/2011
Country of ProductionFrance
TaglineHelp us get the balance back.
Original TaglineAidez-nous à rétablir l’équilibre.
Account Director: Les six 
Account Executive: Clément  Chovin ,  Aure  Tessandier ,  Brigitte Trézéguet
Creative Team: Eric Helias ,  Laurent Bodson ,  Nicolas Gérard ,  Stéphanie Pasteur
Others: Noroc et matte-painter   ,  A.mairot /la manufacture paris - istock – gettyimages