Creative Gallery on Sustainability Communications


"Supermarket " For Surfrider Foundation Europe
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Description / Synopsis

This campaign underlines the way we consume is generating a very large amount of waste. The supermarket displayed here is not a regular one, it’s just full of marine debris!


“Supermarket” is the official campaign for Ocean Initiatives 2011: biggest eco citizen weekend in Europe – educational campaign regarding marine litter, through beach, lakes and rivers cleanups.

Title"Supermarket "
Original Title"Supermarché"
AgencyYoung & Rubicam
AdvertiserSurfrider Foundation Europe
Sustainability Themes Consumption Patterns, Waste & Recycling, Seas & Oceans, Education & Awareness
Date of First Publication 02/01/2011
Country of ProductionFrance
TaglineEverything must go.
Original TaglineIl n’y a pas de petite pollution.
Account Director: Les six 
Account Executive: Aure Tessandier ,  Brigitte Trézéguet
Creative Team: Gregory Jeanjacquot ,  Nicolas Gerard
Others: Mécanique générale, baptiste massé.