Creative Gallery on Sustainability Communications

 

 
"Trophies: BOTTLE" For Surfrider Foundation Europe
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Description / Synopsis

This campaign puts the emphasis on the volunteers and their action. In a tribute to them, Surfrider wants to make them proud of their field contribution. The tone is humorous, as they catch marine litter as if it was fish.

Context

« Trophies » is the 2012 Ocean Initiatives campaign. For this big beach, river and lake clean-up operation, previous campaigns were centred on the litter itself and its impact. Surfrider wanted to orientate this one to the people taking part of it.

Results

The campaign was really well received among volunteers and other target publics. Different European newspapers and magazines run the adverts. Ocean Initiatives 2012 were a success with increased mobilization and international expansion.

Title"Trophies: BOTTLE"
Original Title"Trophées: BOTTLE "
URLhttp://www.initiativesoceanes.org/download-our-tools_10.html
AgencyYoung & Rubicam
CityParis
AdvertiserSurfrider Foundation Europe
Sustainability Themes Seas & Oceans, Waste & Recycling
Date of First Publication 02/01/2012
Country of ProductionFrance
LanguageEnglish
TypePrint
TaglineBE PROUD Join us cleaning beaches, lakes and rivers. Ocean Initiatives from 22nd to 25th
Original TaglineSOYEZ FIERS Participez au nettoyage des plages, des lacs et des rivières. Initiatives Océanes du 22 au 25 mars 2012
   
Account Director: Clément  Chovin ,  Aure Tessandier
Account Executive: Brigitte Trézéguet
Creative Team: Jorge Carreno ,  Robin  De lestrade ,  Ugo Fossa ,  Eric Lavena ,  Guillaume Auboyneau
Photographer: Ilario Magali
Retoucher: Anne-marie  Gardinier