Description / Synopsis This campaign puts the emphasis on the volunteers and their action. In a tribute to them, Surfrider wants to make them proud of their field contribution. The tone is humorous, as they catch marine litter as if it was fish. |
Context « Trophies » is the 2012 Ocean Initiatives campaign. For this big beach, river and lake clean-up operation, previous campaigns were centred on the litter itself and its impact. Surfrider wanted to orientate this one to the people taking part of it. |
Results The campaign was really well received among volunteers and other target publics. Different European newspapers and magazines run the adverts. Ocean Initiatives 2012 were a success with increased mobilization and international expansion. |
| Title | "Trophies: COUCH" |
| Original Title | "Trophées: CANAPE " |
| URL | http://www.initiativesoceanes.org/download-our-tools_10.html |
| Agency | Young & Rubicam |
| City | Paris |
| Advertiser | Surfrider Foundation Europe |
| Sustainability Themes |
Seas & Oceans, Waste & Recycling
|
| Date of First Publication |
02/01/2012
|
| Country of Production | France |
| Language | English |
| Type | Print |
| Tagline | BE PROUD Join us cleaning beaches, lakes and rivers. Ocean Initiatives from 22nd to 25th |
| Original Tagline | SOYEZ FIERS Participez au nettoyage des plages, des lacs et des rivières. Initiatives Océanes du 22 au 25 mars 2012 |
| |
|
| Account Director: |
Clément Chovin
,
Aure Tessandier
|
| Account Executive: |
Brigitte Trézéguet
|
| Creative Team: |
Jorge Carreno
,
Robin De lestrade
,
Ugo Fossa
,
Eric Lavena
,
Guillaume Auboyneau
|
| Photographer: |
Ilario Magali
|
| Retoucher: |
Anne-marie Gardinier
|
){kind=link}