Description / Synopsis ‘De Lijn’ shows the advantages of travelling in groups.
Flemish public transport company De Lijn launched a new campaign to emphasize its mission: to be the smartest way to travel throughout Flanders.
The campaign builds on the universal insight that travelling in groups has its advantages. In the TV commercials we show ants to illustrate that, inviting people to follow their good example.
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Context De Lijn made a campaign to improve its image with users and non-users of De Lijn. |
Philosophy/Solution Using De Lijn is a smarter and more social way of transportation. |
Results Specific research showed : among the viewers it had one of the highest likeability scores ever, an extremely high forced and unforced recognition and above all people who saw the ad had a better perception of De Lijn on those dimensions that are critical to undertaking the action ‘taking bus and tram’. |
Title | "De Lijn - It's smarter to take the bus. Travel in Groups. Ants" |
Original Title | "De Lijn - Je in groep verplaatsen heeft zo zign voordelen. Mieren" |
URL | www.delijn.be/over/campagnes/imagocampagne.htm |
Agency | Duval Guillaume |
City | Antwerp |
Advertiser | VVM (Viaamse Vervoermaatschappij |
Brand Name | De Lijn |
Sustainability Themes |
Consumption Patterns, Transport, Education & Awareness
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Date of First Publication |
16/05/2011
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Country of Production | Belgium |
Language | Dutch |
Type | Television |
Tagline | De Lijn - It's smarter to take the bus. Travel in groups. |
Original Tagline | De Lijn - Je in groep verplaatsen heeftzo zijn voordelen. |
Length | 30 seconds |
Awards |
-Creative Club of Belgium Awards, 2012 (Gold) for Animation |
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Account Director: |
Greet Wachters
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Account Executive: |
Jan De wulf
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Creative Team: |
Niels Sienaert
,
Tim Schoenmaeckers
,
Katrien bottez
,
Peter Ampe
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Special Effects / VFX: |
3d - productie : creative conspiracy
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