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"Maud Fontenoy “Raise Awareness” Outdoor - Population" For Maud Fontenoy Foundation
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Description / Synopsis

Several posters emphasize key facts which demonstrate the usefulness of oceans to human life.

Context

Maud Fontenoy is a well known French sailor who witnessed the disaster that trash pollution is causing in the oceans (including the 8th continent of garbage in the Pacific Ocean).

Philosophy/Solution

Her foundation aims at increasing public awareness of ocean protection. Rather than scaring people with facts about the different threats to oceans, the foundation wanted to show the positive aspects of the sea in human development, growth and lives.

Title"Maud Fontenoy “Raise Awareness” Outdoor - Population"
Original Title"Campagne d’affichage et de sensibilisation Maud Fontenoy - Population"
URLwww.maudfontenoyfondation.com
AgencyBETC Euro RSCG
CityParis
AdvertiserMaud Fontenoy Foundation
Sustainability Themes Consumption Patterns, Education & Awareness, Food, Seas & Oceans
Date of First Publication 08/01/2012
Country of ProductionFrance
LanguageFrench
TypePoster
TaglineLet’s protect our oceans
Original TaglineProtégeons nos océans
   
Account Director: Catherine Emprun
Account Executive: Alexandra Penel
Creative Team: Sophie Anduze ,  Pascal André ,  Landry  Stark
Production House: Betc