Creative Gallery on Sustainability Communications

 

 
"Oceans" For Greenpeace
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Description / Synopsis

To encourage people to protect our oceans and highlight that the oceans produce 50% of our oxygen

Context

Greenpeace launched an appeal for people to become Ocean Defenders and help preserve the health and wealth of our oceans.

Philosophy/Solution

Encourage people to protect our oceans by signing up to become an "Ocean Defender"

Results

125,000 new Ocean Defenders. Multiple unsolicited posts on YouTube and other blogs allowing campaign to create its own reach.

Title"Oceans"
URLhttp://www.greenpeace.org/international/en/campaigns/oceans/
AgencyParagon Marketing Communications
CitySalmiya
AdvertiserGreenpeace
Sustainability Themes Biodiversity, Climate Change & Atmosphere, Education & Awareness, Seas & Oceans
Date of First Publication 10/02/2006
Country of ProductionNew Zealand
LanguageEnglish
TypeTelevision
TaglineTake a moment. Take a breath. Half of the oxygen we breathe comes from our oceans. Keep our oceans alive.
Length60 seconds
Awards -Cannes Lions International Festival of Creativity (Bronze) for Public Awareness Messages
-The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Direct responses
-The New York Festivals International Advertising Awards in All Media , 2007 (Gold World Medal) for Environmental Issues
-The New York Festivals International Advertising Awards in All Media, 2007 (Gold World Medal) for Cinema Commercials
-IAA Responsibility Awards, 2008 (bronze) for Film Environment
   
Agency Producer: Corey Esse ,  Jodie Hari
Copywriter: Lachlen Mcphersone ,  Nick Worthington
Creative Director: Nick Worthington ,  Lachlen Mcpherson