Creative Gallery on Sustainability Communications

 

 
"Scared for sharks" For Oceana
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Description / Synopsis

Oceana’s shark protection campaign promotion with actress January Jones.

Context

Trigger public support towards our marine conservation campaigns.

Philosophy/Solution

Increase Oceana’s campaign impact on the media and achieve petition signatures to increase support on our campaign goals.

Results

Hundreds of thousands of media hits were produces and thousands of support signatures were included in Oceana’s campaigns.

Title"Scared for sharks"
Original Title"Scared for sharks"
URLhttps://vimeo.com/4891090
AgencyIKM
CityNew York City
AdvertiserOceana
Sustainability Themes Agriculture & Fisheries, Biodiversity, Education & Awareness, Seas & Oceans
Date of First Publication 01/06/2009
Country of ProductionUnited States of America
LanguageEnglish
TypeTelevision
TaglineScared for sharks
Original TaglineScared for sharks
Length30 seconds
   
Creative Team: Jim Jones ,  Neil Andrea ,  Matt Littlejohn