Creative Gallery on Sustainability Communications

 

 
"The new mobilities" For Région île de France
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Description / Synopsis

The subject of this campaign are the new mobilities: all the innovative means to move in town in view of environment, economy and lifestyle. That specific visual has for value to promote the actions of the Region regarding transportations of goods by waterway. The tone for the campaign had to be participative and human and it had to showcase partnership.

Context

The Region wanted a new positioning for its communication. With the input of the agency, it has been decided to define the Region as an “accelerator of transition and conversion” in order to give back the credit to the inhabitants of Île-de-France.

Philosophy/Solution

The main objective of the campaign was double: inform the citizens in order to change their habits and an objective of changing the image to place the Region as the main regional player for change.

Results

A survey has been made to see the agreement and the impact of the campaign and the results was excellent for an institutional communication campaign: 72% of the tested persons have enjoyed this campaign 92% of these persons declared that this specific visual (the barge) is completely understandable.

Title"The new mobilities"
Original Title"Les nouvelles mobilités"
URLwww.iledefrance.fr/mobilites
AgencyAilleurs Exactement
CityParis
AdvertiserRégion île de France
Sustainability Themes Climate Change & Atmosphere, Energy, Sustainable Development, Transport
Date of First Publication 03/11/2013
Country of ProductionFrance
LanguageFrench
TypeBillboard
TaglineHere, we reduce pollution without making any wave
Original TaglineIci, on réduit la pollution sans faire de vagues
   
Account Director: Cécile  Coutheillas
Account Executive: Pascal Le marc
Art Director: Jean  Letellier ,  Clarisse Grossier
Copywriter: Marc Sinègre
Creative Director: Pierre Noëll
Director: Evelyn Soum