Creative Gallery on Sustainability Communications

 

 
"The Conveyor" For UNEP
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Description / Synopsis

The theme for the 2013 World Environment Day celebrations was Think.Eat.Save. Think.Eat.Save is an anti-food waste and food loss campaign that encourages you to reduce your foodprint. The Think.Eat.Save campaign of the Save Food Initiative, is a partnership between UNEP, FAO and Messe Düsseldorf, and in support of the UN Secretary-General’s Zero Hunger Challenge.

Context

According to the UN Food and Agriculture Organization (FAO), every year 1.3 billion tonnes of food is wasted. This is equivalent to the same amount produced in the whole of sub-Saharan Africa. At the same time, 1 in every 7 people in the world go to bed hungry and more than 20,000 children under the age of 5 die daily from hunger. Given this enormous imbalance in lifestyles and the resultant devastating effects on the environment, the 2013 WED theme – Think.Eat.Save – encourages you to become more aware of the environmental impact of the food choices you make and empowers you to make informed decisions.

Philosophy/Solution

The video rallies you to take action from your home and then witness the power of collective decisions you and others have made to reduce food waste, save money, minimise the environmental impact of food production and force food production processes to become more efficient.

Title"The Conveyor"
AgencyN/A
CityN/A
AdvertiserUNEP
Sustainability Themes Agriculture & Fisheries, Consumption Patterns, Education & Awareness, Food, Waste & Recycling
Date of First Publication 01/01/2013
TypeWeb Film