Creative Gallery on Sustainability Communications

 

 
"Les poubelles boulimiques anonymes" For Région île de France
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Description / Synopsis

Ile de France Region developed a campaign for the European Week for Waste Reduction, in partnership with ADEME. The 2013 communication campaign, which took place from November 13th to December 17th, was created to fight against food waste. (The average French throws away, every year, around 20kg of food at home - 7kg and 13kg of uneaten leftovers and unopened products)

Context

Ile de France Region wished to communicate about this appalling reality, without making people feel guilty or blaming them. Their only objective is reducing the food waste of nearly 12 million people.

Philosophy/Solution

Ile de France Region and its agency Ailleurs Exactement chose an unexpected and funny expression, by staging a meeting of anonymous bulimics garbage bins, showing the absurdity of food waste in order to capture attention. 5 films (1 min) were made, each with a different bin, home, restaurant, canteen, supermarket ...

Results

Over 1 300 000 views on Dailymotion.

Title"Les poubelles boulimiques anonymes"
Original Title"Les poubelles boulimiques anonymes"
URLhttp://www.dailymotion.com/video/x16k2ax_la-reunion-des-poubelles-boulimiques-anonymes-gaspillage-alimentaire_creation
AgencyAilleurs Exactement
CityParis
AdvertiserRégion île de France
Sustainability Themes Waste & Recycling, Consumption Patterns, Education & Awareness
Date of First Publication 17/11/2013
Country of ProductionFrance
LanguageFrench
TypeWeb Film
TaglineLet’s all fight food waste
Original TaglineLuttons tous contre le gaspillage alimentaire
Length60 seconds
Soundtrack/SongOhmwork
   
Account Director: Evelyn  Soum ,  Cecile  Coutheillas
Account Executive: Pascale  Le marc ,  Barnabe  olivier
Creative Team: Pierre Noell ,  Jean  Letellier ,  Marc  Sinegre ,  Clarisse  Grossier
Photographer: Tiffany  Martin