Creative Gallery on Sustainability Communications

 

 
"Transforming our approach to Water and Wetlands" For TEEB
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Description / Synopsis

In this animated video, Professor Hoo, rides the water cycle and demonstrates how inspite of the numerous benefits wetlands provide such as food, water and flood protection, we continue to destroy or degrade them to make way for urbanization , intensive agriculture and Industrialization. Professor Hoo concludes his ride with recommendations to universities, governments, businesses and everybody, on what actions to take in order to transform our current approach to wetlands.

Context

The TEEB for Water and Wetlands report published February 2013, stated that wetlands are a fundamental part of local and global water cycles providing numerous ecosystem services to humankind. Nonetheless, wetlands continue to be degraded, 50% have been lost mainly because policies and decisions do not sufficiently take into account their full value. The report presented recommendations on why and how the value of water and wetlands can be mainstreamed into decision making.

Philosophy/Solution

Wetlands are a fundamental part of local and global water cycles providing numerous ecosystem services to humankind. The full value of water and wetlands needs to be recognized and integrated into decision-making in order to meet our future social, economic and environmental needs.

Results

18,557 views across the GTV core network

Title"Transforming our approach to Water and Wetlands"
Original Title"Transforming our approach to Water and Wetlands"
URLyoutube.com/watch?v=sDxbLhuHYTY http://vimeo.com/81989654
AgencyGreen TV
CityOxford
AdvertiserTEEB
Product NameTEEB
Sustainability Themes Agriculture & Fisheries, Biodiversity, Education & Awareness, Freshwater, Food
Date of First Publication 30/12/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypeWeb Film
TaglineLet us transform our approach to water and wetlands
Original TaglineLet us transform our approach to water and wetlands
Length203 seconds
   
Account Director: Ade Thomas
Account Executive: Ade Thomas
Creative Team: Matt  Atkin ,  Ade  Thomas