Creative Gallery on Sustainability Communications


"Don’t Bottle It" For Do The Green Thing
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Description / Synopsis

Venturethree’s Stuart Watson used his poster to argue his case against splashing out on bottled mineral water. “Being born in Bolton in the north west of England, my character is a perfect blend of manliness and stinginess. My inability to understand why my southern counterparts pay for water is part-financial and part-environmental. 27m tonnes of plastic is used to bottle water worldwide each year all because one in five people are ‘slightly nervous’ or ‘too scared’ to ask for tap water. I say, man up and ask for tap.”


To produce a bottle of Fuji mineral water and air freight it from China to San Francisco via Fuji requires almost 7 times more water than it holds.


Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.


In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Don’t Bottle It"
AgencyStuart Watson
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Consumption Patterns, Education & Awareness, Freshwater
Date of First Publication 05/10/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
TaglineAsk For Tap
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Stuart Watson