Creative Gallery on Sustainability Communications

 

 
"Feet Like Cars" For Do The Green Thing
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Description / Synopsis

Pentagram designer Marina Willer used a photo of her right foot to create a poster encouraging people to put down their car keys and put on their trainers: “We can panic about where the car keys are, get grumpy in a traffic jam, run out of petrol before we find a parking space, have a fight with the pay machine, and get a congestion charge penalty to finish off. Or we can walk and enjoy the world.”

Context

If you walked that two-mile trip to work every day instead of driving, you’d save over 320kg of CO2 every year. Plus you’d burn 73,200 calories, giving you buns of steel.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Feet Like Cars"
URLdothegreenthing.com/posters/marinawiller/
AgencyMarina Willer
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Transport
Date of First Publication 03/01/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineWalk the walk
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Marina Willer