Creative Gallery on Sustainability Communications

 

 
"Hot Dog" For Do The Green Thing
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Description / Synopsis

Illustrator Hiromi Suzuki created this beautiful infographic to show the damage producing meat does to the planet. “When we think about the causes of pollution, we tend to think about things like planes and cars and power stations. No-one ever thinks about meat, despite it being one of the biggest polluters out there. So we need to cut back, however delicious it is.”

Context

Producing just 1kg of beef, enough for a spag bol for you and 5 friends, creates a whopping 34.6kg of CO2, and uses a staggering 15,000 litres of water.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Hot Dog"
URLdothegreenthing.com/posters/hiromisuzuki/
AgencyHiromi Suzuki
CityLondon
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Food, Agriculture & Fisheries, Consumption Patterns
Date of First Publication 03/05/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineEasy on the meat
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team: Hiromi Suzuki