Creative Gallery on Sustainability Communications

 

 
"Lights Out" For Do The Green Thing
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Description / Synopsis

Design company Hudson-Powell have created this rather endearing poster, encouraging us to show light bulbs a bit of compassion. “In the Shinto religion inanimate objects are often given a persona or spirit to help people relate to them in a more humanistic way and to create a dialog with the object. Taking this idea and applying it to light bulbs, making them delicate living things that need rest and can dream seemed like a playful way of getting people to remember to turn them off.”

Context

Lighting a typical office overnight wastes enough energy to heat water for 1,000 cups of tea.

Philosophy/Solution

Do The Green Thing aims to inspire as many people as possible to live in a less selfish, less consumptive, more imaginative and more sustainable way. Our product is a feed of beautiful, subversive and delightful inspiration made by great creative talent from around the world.

Results

In the seven years since we launched Do The Green Thing, our posters, films, podcasts and products have reached over 21m people in 209 countries/territories around the world. Research conducted by Hall & Partners tells us that we’ve inspired our subscribers to save 2.5 times more CO2 than they otherwise would have.

Title"Lights Out"
URLdothegreenthing.com/posters/hudsonpowell/
AgencyIKM
CityNew York City
AdvertiserDo The Green Thing
Sustainability Themes Climate Change & Atmosphere, Education & Awareness, Energy
Date of First Publication 05/03/2013
Country of ProductionUnited Kingdom of Great Britain and Northern Ireland
LanguageEnglish
TypePoster
TaglineLet light bulbs dream
   
Account Director: Do the green thing 
Account Executive: Do the green thing 
Creative Team:  Hudson-powell